Audience research is vital to any project, regardless of whether it’s a magazine, film, video games or television shows. It gives an insight into what the audience enjoy and look for in a product and ultimately help the producers to bring in as many of their target audience as possible. There are various methods of gathering this information but the most common would be questionnaires/surveys. It allows the producers of the product to ask the questions and get direct yes/no answers. Without audience research, a film could be produced and could completely miss interpret their target audiences’ interests, habits etc. and the film the product wouldn't sell as intended.
How is it going to help me when creating my magazine?
This will help me because I have opinions from an outer perspective, they will know nothing about my magazine but can answer my questions completely honest and open. This will tell me what other people really want from a magazine, so I can then put their ideas forward for the construction of mine.
Questions I asked my focus group:
- What is your age/gender?
- What levels of education have you completed?
- What hobbies do you have?
- Where do you hang out in your free time?
- Would you rather buy a paper copy or download an electronic copy? Why?
- How much are you willing to pay for a magazine?
- Do you normally subscribe to any magazines that you like?
- Do you enter any competitions if you see them advertised in magazines?
- What competitions are you likely to enter?
- What do you want to see more of in music magazines?
- What costumes/props do you associate with the genre?
- What 5 artists do you think of in the Indie genre?
Here is my focus group video. I asked many of the questions above to a small audience; who are all of the same age group as myself. I will put their answers/opinions towards the planning and construction of my magazine.
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