What is demographics?
Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level. The characteristics and statistical information that distinguish a group of people. These characteristics commonly include age, gender, ethnicity, occupation, interests and other quantifiable criteria. A business’ target demographic captures the group of people at which their products or services are aimed. By looking at these characteristics of an audience it helps us understand how to target a product, it helps to differentiate how to appeal directly to an audience.
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