Evaluation Question 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Throughout my front cover, contents page and double page spread, I have achieved continuity to display the conventions of a modern media product. I did this by using the same fonts, colour scheme, page numbers, artists and more. For example, on my front cover and my contents page I have used 'Edo' to represent the pull quote. I chose this font as it is bold, chunky and it stands out to the target audience. It has a paintbrush effect which looks rather grunge, suiting my genre. On these two pages I also used 'Times New Roman' for smaller features such as the date, price and captions; the reasoning behind this is to make it easy for the audience to navigate around the page, making the more important features stand out. I used 'Arial Narrow' for all of my headings to keep the continuity so that it looks like the same magazine on both pages. Also, as this text is only used for headings, the audience will see this text used throughout my magazine and they will instantly recognise that it is a heading.

I have also used the colour scheme - black, white and red - throughout. This is iconographic of my magazine and will make it easier for my audience to relate too. Famous magazines such as Q Magazine and NME use this colour scheme and they are very successful. This appeals to the indie-rock genre as they are heavy colours but stand out against any other colours used (such as images and plugs). However my double page spread is slightly different, I have used the same colours although not as dramatically. I haven't used any headings so it is therefore lacking this boldness, although it still looks effective and I have still used the same colours (along with blue, matching my DPS image). I did this so that the text and main image matches. Using the same colours creates a fluent and continuous brand identity. This matches the conventions of popular magazines, which emphasizes the professionalism of my product.

The page numbers on my contents page are identical to the page numbers I have on my double page spread. This is crucial otherwise the reader would be navigated to the wrong page. On my front cover, contents page and double page spread I have used the same artist. The issue is all based around the same person therefore the artist needs to be on all of these. 

The following conventions analysis is what I learnt at the beginning of the year based on an existing magazine.

Here is my final conventions analysis on my final product.