Evaluation Question 5. How did you attract/address your audience?

My magazine will appeal to my audience because I took my audience research into consideration when constructing my magazine. I included the artists suggested and who are also in the top of the Independent Music charts. I used feature stories based on these artists that will appeal to my audience as their latest music and gossip are some of the type of features they are interested in. I also included many male artists and bands that females will like and be attracted to. I attracted the audience by adding a plug which offered the top 40 tracks for free. This download would persuade the audience to buy the magazine because the aged audience I mainly wanted to attract was between 16-25 so they are young and know more about technology. They wouldn't usually miss the chance to listen to a new band that belong to the genre of music they like. This also fits in with digitalisation and also means that there will be less illegal downloading of the song. I also included a second plug with a chance to win Download Festival tickets. This advertisement will attract the audience because they are young, this means that they will most likely not have £200 to spend on a weekend at this festival so the chance to win free tickets is a good way to persuade them buy my magazine. Also this festival includes a lot of Indie music which of course will attract my target audience.
A pull quote on my front cover taken from my double page spread will also attract my audience as they will want to read more and hopefully buy it. The quote gives an insight of the text inside and what we are going to find out about the artist.

I included feature stories that are aimed at my audience. I have chosen that main story to be about a girl so it is more clear that it is a female's magazine. I also included a review story based on an album by a young male. This is good because girls often have a celebrity crush and would like to read about the latest music of an artist they find good looking visually as well as their music. I included plugs which address my audience because they offer a prize that young adults are interested. Most of the people that attend festivals are teenagers and young adults therefore by offering free tickets of a festival that includes music of the same genre means that more people will buy the magazine for this offer. I also have included free music with the magazine from the top of the indie charts. My secondary images are of male artists which again attracts females. I also included an image from a story including photos taken by the fans. Although to show this I used an image of three teenage girls because stereo-typically they take a lot of photos and in the modern day 'selfies'. It also shows that they are having a good time. I also used the subscription to persuade the audience to pay a cheaper price if they buy more magazines, which in the long run is more money than if they were to buy only a few. This includes social media which is great in the digital age because the younger generations use social media as a big part of their lives so it is great to advertise my magazine and for them to find out more.

I used a feminine font for the title so that it looks pretty for the target audience which is females. It looks like a handwriting effect which is girly. The background is also addressing my audience as it is a British magazine so I have used the Union Jack flag aiming it around a British story and artist. I used clothing appropriate for the genre. It attracts the audience because they are wearing nice and basic clothes that appeal to the younger audience. The artist's clothes are also casual and inexpensive which means the audience can be inspired and engage with the artist by her not being too flashy, her image shows she is more down to earth and realistic which means the readers can afford similar clothing. I also used informal text from the artist so that my audience are able to understand it and read it easily. I addressed my audience by making sure the magazine had high frequency grammar so that it appeals to a wider audience as they won't be bored or confused by the grammar.

I also asked a group of people if they would like an electronic copy of my magazine, or even prefer it to a paper copy. The results were that they would rather have a paper copy so that they can keep it forever rather than look at it for a short while online, they can also cut out the images or keep the posters to put on their walls - which is something a large number of a younger audience does. Although the perks of having an electronic/downloadable copy is its portability. It is on a smaller screen although people can read it wherever they go guaranteed that they have the electronic device with them. Below is how my product looks on my own iPhone. You can see from these images that although it is portable and looks clear (as you can increase the brightness of the screen and zoom in), it is quite difficult to navigate and is very small so the audience wouldn't get a clear view of the images or text.

Above is the focus group video before I made my products. I asked what they expect to see from my magazine and my chosen genre. I then constructed my products and made another focus group video which is shown below. I showed them my final products and asked what they thought of my magazine and whether it linked to my genre, It gave me results such as whether they would buy it - I used the previous video for the price of my magazine. I also asked if they knew of any magazines that mine related to, this had a positive outcome because I took inspiration from Q and NME for a similar outcome.